How to Monetize Customer Support Without Alienating Customers

The case for transforming support into a revenue driver is compelling. But execution is where most organizations stumble. The question isn’t whether to monetize support—it’s how to structure it so customers see value, not a cash grab. Here’s the framework that’s working for B2B organizations ready to make the shift. The Golden Rule: Keep Baseline […]

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The Support-Revenue Pivot: Why Your Support Team Should Be Driving Revenue

For years, customer support has been viewed as a necessary cost center—something you fund because you have to, not because it drives revenue. But that mindset is becoming obsolete. As AI and automation take over low-level interactions, B2B organizations face a critical question: If technology can handle basic support for free, what role should human […]

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Top Retail Takeaways from Every Zendesk Article on Holiday CX

Top Retail Takeaways from Every Zendesk Article on Holiday CX

What went wrong during the last holiday season (and how can we avoid it this year)? Top retailers across organizations of all sizes are asking this question right now. (They’re also prioritizing transformation projects to update their tech stacks, systems, and operations across three core areas, as they prepare for Black Friday and the holiday […]

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Empowering Support Agent Excellence with Thoughtful AI

Last month, I had the opportunity to moderate a webinar alongside two executive leaders I’ve admired for some time. Charles Coaxum is SVP of Customer Support at Automax, formerly of Cisco, Centrify, and Demandbase. In his spare time while living in Las Vegas, Charles rides bikes and works on classic cars in his spare time. […]

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How to Create an Addicting Shopping Experience for the 2024 Holidays

As CS and CX teams dive into planning for the 2024 holiday season, missed opportunities from 2023 are top of mind. But given new payment options, conversational commerce, and interactive experiences, where should teams start? Valuable for experts and newbies alike, this blog will cover the best first principles and tips that Envoy’s used when […]

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3 Gen AI Products We Love for CX

Besides “Why Is Envoy the Best Systems Integrator?”, the question I’m asked most often these days is what generative AI products I most recommend to Customer Experience and Customer Service & Support teams. In this month’s blog, I thought I’d answer that question in a place with a URL, so I can easily share the […]

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