Topic: Customer Experience

The case for transforming support into a revenue driver is compelling. But execution is where most organizations stumble. The question isn’t whether to monetize support—it’s how to structure it so customers see value, not a cash grab. Here’s the framework that’s working for B2B organizations ready to make the shift. The Golden Rule: Keep Baseline […]

For years, customer support has been viewed as a necessary cost center—something you fund because you have to, not because it drives revenue. But that mindset is becoming obsolete. As AI and automation take over low-level interactions, B2B organizations face a critical question: If technology can handle basic support for free, what role should human […]

What went wrong during the last holiday season (and how can we avoid it this year)? Top retailers across organizations of all sizes are asking this question right now. (They’re also prioritizing transformation projects to update their tech stacks, systems, and operations across three core areas, as they prepare for Black Friday and the holiday […]

Last month, I had the opportunity to moderate a webinar alongside two executive leaders I’ve admired for some time. Charles Coaxum is SVP of Customer Support at Automax, formerly of Cisco, Centrify, and Demandbase. In his spare time while living in Las Vegas, Charles rides bikes and works on classic cars in his spare time. […]

As CS and CX teams dive into planning for the 2024 holiday season, missed opportunities from 2023 are top of mind. But given new payment options, conversational commerce, and interactive experiences, where should teams start? Valuable for experts and newbies alike, this blog will cover the best first principles and tips that Envoy’s used when […]

As retail gears up for the 2024 holiday season, many customer support and customer experience executives are evaluating what went right back in 2023, and what their teams could have done better. What bogged their teams down? Where did consumers complain most? Where did they miss opportunities to drive average order value of first Black […]